Social Media Weekly 12 February 2019
Malaysia ranks Top 5 globally in Social Media penetration.
A recent report released by HootSuite and We Are Social revealed that Malaysians have the 4th highest global Internet Penetration and the highest in Southeast Asia. Internet Penetration is defined as the percentage of people using the Internet.
80% of Malaysians spend about 8 hours online every day, with 3 hours on social media. 75% of users spend their money on e-commerce platforms, 66% utilise mobile banking, and 48% being major users of ride hailing apps like Grab and MyCar.
If this isn’t sign that digital marketing is probably the most important investment for every Malaysian company right now, I don’t know what else can convince people.
Germany Considers Blocking Messenger-Instagram-WhatsApp Merger
Two weeks ago we talked about Facebook’s intention to merge all the 3 messaging apps. We also said that despite Zuckerberg’s PR move explaining why it would be a good idea, we all know he just wants to track all our movement easier and sell us more ads.
A few days ago, Germany’s cartel office, the Bundeskertellamt, Facebook has abused its control over the market to combine user data from different sources. The agency therefore found that the social media platform “violates mandatory European data protection principles”.
In response to the Bundeskartellamt, Facebook insists that this merge is to “provide users with more benefits to the services”. We call bulshit.
Instagram and Facebook Will Remove any Self-Harm Content
We recently talked about Instagram’s blatant disregard for user safety when they allowed hashtags like #suicide, #depression and #selfharm to flourish in their platform, and how it helped teenagers kill themselves. They just released an announcement detailing 4 new measures to fix this.
- We will not allow any graphic images of self-harm, such as cutting, on Instagram – even if it would previously have been allowed as admission. We have never allowed posts that promote or encourage suicide or self-harm, and will continue to remove it when reported.
- We will not show non-graphic, self-harm related content – such as healed scars – in search, hashtags and the explore tab, and we won’t be recommending it. We are not removing this type of content from Instagram entirely, as we don’t want want to stigmatize or isolate people who may be in distress and posting self-harm related content as a cry for help.
- We want to support people in their time of need – so we are also focused on getting more resources to people posting and searching for self-harm related content and directing them to organizations that can help.
- We’re continuing to consult with experts to find out what more we can do, this may include blurring any non-graphic self-harm related content with a sensitivity screen, so that images are not immediately visible.
It is expected that these rules will somehow affect artistic and creative works, since algorithms will most likely be the filters working here. But we think it’s good that they start somewhere and improve from there.
Instagram Brings IGTV to our Feeds and Stories.
In an attempt to keep pushing IGTV into our lives, Instagram will be inserting previews of IGTV clips into our feeds. From there, you can tap on the feed to watch the full video.
We will soon also be able to share IGTV videos to our Stories.
You Can Now Respond to Instagram Messages from Facebook Page Inbox
Seems the unification has begun. You can now reply to Instagram Direct Messages from Facebook Page inbox. With Instagram being a popular platform for businesses that left Facebook, it is a good move to make all messages accessible in one place. This is particularly helpful with brands that manage multiple Instagram accounts.
Facebook Messenger Gets Delete Messages Feature
As long as your texts are no longer than 10 minutes, you can delete it from everyone’s text feed. All you have to do is press and hold the text bubble, and tap ‘remove for everyone’.
Spotify Invests in Podcast
They just confirmed that they are acquiring Gimlet Media and Anchor. Gimlet Media is one of the top podcast production houses today, and Anchor is the leading podcast authoring, hosting and monetisation platform which we also use.
While this is good news for the podcasting industry, we cannot yet see the immediate profitability this will bring to Spotify because podcasts mostly make money from selling advertising space or subscription-based pricing.